Book review: Predictably Irrational, by Dan Ariely
Continuing with my aim of reading and learning more about psychology, the most recent book I read on this topic was Predictably Irrational. It is a book on behavioural economics and talks about some of the irrational behaviours of the human mind which can actually be predicted correctly. Its a very light and interesting read, a definite recommend. The book is split into 13 chapters, each focussing on a particular irrational human behaviour which can be explained. And this is based on simple experiments carried out by the author which support his hypothesis. I am listing below the summary of some of the observations shared in the book: People make a lot of decisions in their lives based on relativity, for example when shopping and deciding how much to pay for something. We cannot value things standalone but only in relation to others. And that may lead to some not-so-rational behaviours. One of the (good) side-effects of this is that people can use this to their advantage - they